Millennial parents simply want more for themselves and for their children above all: more information, higher quality, greater sustainability, more personalization, easier accessibility and lots of alternatives.
The millennial wave of parents is unlike any previous one: they are more informed than their predecessors, they shop differently, and are much more likely than the past generations to use their smartphones to research products, use a same-day shipping option, or a subscription service as part of their online shopping, and have a different set of priorities and ways of evaluating products.
The online world is giving Millennials a platform to reach the world. Young moms and dads use smartphones while shopping for different reasons: they consult product reviews, parenting websites, blogs, online forums and social networks, comparing prices, asking for information and interacting with other users.
The baby products e-commerce has experienced a 20% increase in 2018 [1] and is forecasted to keep strong in the years to come (+21% CAGR 2018-F2022) [2].
Since young parents now have higher disposable income and busier lifestyles, they look for products able to alleviate the household chores. Convenience is then becoming their main driver for purchases: Baby Pants are perfect to save time, enjoying the benefit of wearability.
Baby Pants’ convenience is unmatched
Given their fast-paced lifestyles, consumers focus more on childcare and convenience. In particular, increasing consumer awareness and education are driving parents towards Baby Pants, a solution that offers greater freedom of movement to jump around and play.
Today, Pants have become the most popular type in many regions, for example in APAC, primarily due to 3 main reasons:
• Convenience: since they are easier to put on and off compared to open diapers, they are advantageous also away from home;
• Comfort fit: their wearability ensures the required comfort for babies, acting as much like real underwear as possible;
• Gentleness and softness: thanks to premium materials.
Convenience, ease-of-use and baby comfort: GDM’s solutions designed to satisfy consumers’ essential needs
Acknowledging millennial parents’ needs, GDM has developed a Baby Pants platform, covering different production capacities, designed for product quality and flexibility in terms of sizes, costs optimization and ease-of-use.
This solution enables premium materials processing, delivering the highest quality with the best comfort fit.
Moreover, it has been designed focusing on raw material control and tensioning, optimizing both production – power consumption reduced up to 30% – and product costs. Indeed, the result is a baby pant design with intermittent nonwovens that allows saving on raw materials up to 40%. In addition, GDM’s solution also reduces the product weight variation and minimizes the operator intervention during size changeover.
GDM uses state-of-the-art technologies to create Baby Pants with permanent channels, fluff/SAP ratio optimization and 3 core alternatives: fluff-based, pre-engineered and hybrid.
